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Have you been struggling with your e-book?
Does the process of publishing your book scare you into doing something else?
Do you wish someone you trust could help you get your book on sale now?


Just the hero

Hi, I'm Chris. I'm the Publishing Hero.

Able to scale tall buildings in a single leap? No, not so much. Instead, I work with authors and future authors to get their work ready for publishing.

What's the problem?

  • The world of self-publishing has grown far more complex - there's a lot more steps to go from 'I've finished writing my book!' to 'Look at all these sales!'
  • Even if you come from a geeky background, the technology changes faster than almost anyone can keep up with.
  • Readers expect your book to be as professionally done as the books from the big publishing houses.
  • There are more books out there than ever before. That's great for readers, but for us that means it's harder than ever to stand out and be read.

Enter the Publishing Hero.

As a self-published author and workshop leader, I know what it's like to deal with the steps to self-publishing. Writing can be a lonely process, and trying to deal with all the computer / geeky stuff might not be your forte. The result? Procrastination, dread, or simply that 'I don't want to do this anymore!' feeling.

Breakthrough tip #1: you don't have to be a geek to self-publish.

Whether you hire someone to get things done for you or you use a service that simplifies things, self-publishing isn't just for the geeks. I've worked with folks that wrote their books out in longhand, then had someone type it up and begin formatting it.

Breakthrough tip #2: you don't have to do everything yourself to self-publish.

Too many potential authors believe 'it's not self-publishing if I don't do it myself!'. That's a myth - in fact the more successful self-published authors are the sort that recognize the need to work with professionals. No one is a jack of all trades. These days, the level of professionalism your readers demand all but requires you to work with professionals. The final result ends up being better, naturally, and

Breakthrough tip #3: the self-publishing process can go as fast or as slow as you like. It's completely up to you.

With few exceptions, you control when your book goes on sale, how much it sells for, and on which bookstores it's available. A book can be on sale in a matter of days once you've finished writing it.

Start by stealing borrowing my workflow.

3d cover small The Self-Publishing Workflow shows you the exact step-by-step process I use to write, format, and publish my own books. I've been asked by multiple friends, "Chris, why aren't you selling this book?" The simple answer: I've learned a lot from fellow authors who offered their advice and wisdom for free. Call this my way of paying it forward. This 86-page e-book is yours for free. Just tell me which e-mail address to send it to.

At what stage is your book?

The early stages One of the biggest challenges in these early stages is getting good feedback. Your spouse or a family member might be happy to take a look, but they're unlikely to give honest, critical feedback. You need an outside opinion, someone that cares about your book but not connected to you personally. The widely-used term for this person is a beta reader - much like a 'beta tester' for a piece of software or app, a beta reader reads an early draft of your book and offers feedback.

Learn more about beta reading
Now we're cooking! As you begin to see the light at the end of the writing tunnel, it's important to think about proofreading and editing. Both of these services ensure what readers read is grammatically correct, consistent, and free from error. I don't offer editing services myself, but I'm happy to offer some recommendations if you're looking for one. I do offer proofreading services, however, and give your book the same attention I give my own.

Learn more about proofreading
We're getting close! Once your text, photos, and other content is prepared, it's time to get this book ready for bookstores. These days, that means preparing your book in each of the three major formats: MOBI (for Amazon), EPUB (for most other bookstores), and PDF (the universal file format). Think of these as different wrappers for the same package. Once you have your book in these different formats, you can upload your book and get it on sale quickly!

Learn more about e-book formatting
Congratulations - but we're not done yet! You probably know this already, but simply putting your book up for sale doesn't mean the money comes pouring in. You need to market and promote your book - and having your very own website is a great way to do that. It sells and promotes your book 24 hours a day, 7 days a week, 365 days a year.  Your website is the tool to promote and connect your book and you as an author. Better still, you can build an e-mail list of folks interested in your book - a community that's ready to buy your next book, listen to your next podcast, or connect with you in the real world. You get a website that's built for you, kept secure and up-to-date on your behalf by an expert web developer. You never have to touch any code, although you'll have complete access to change things as you like.

Learn more about getting a website

Let's chat - schedule a free 30 minute call on Skype!

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